Everything you build begins within.
The Mindset Zip Hoodie represents one of the simplest ideas behind Intellectual Property: before something can be created in the world, it has to exist in the mind.
The understated front carries the IP mark, while the back is anchored by our brain insignia—a symbol of thought, curiosity, imagination, and the extraordinary capacity of the human intellect. Stripped of words and unnecessary explanation, the graphic makes the mind itself the statement.
But a powerful mind isn't simply something you're born with. It is something you cultivate. What you read. What you question. What you practice. What you create. What you choose to pursue. Over time, those things shape not only what you know, but who you become.
Constructed from heavyweight 420 GSM 100% cotton, the Mindset Zip Hoodie features a substantial feel, relaxed drop shoulders, full-zip construction, and a washed, sun-faded finish that gives every piece a naturally lived-in character. Hand-frayed distressing throughout the garment reinforces that character, meaning subtle variations make each hoodie slightly its own.
The earthy brown body is contrasted by the warm gold brain graphic across the back—a deliberate meeting of something ancient and something distinctly human: growth and thought.
Cultivate your mind.
The rest will follow.
Gender: Unisex
Fabric: 100% cotton
Fabric Weight: 12.4 oz/yd² (420 g/m²)
Fabric Thickness: Thick
Care Instructions: Machine wash at 30°C (gentle cycle); Do not bleach; Tumble dry low; Iron at low temperature, avoid ironing on print; Do not dry clean
Features: Basics, Casual, Street, Vintage, Daily Casual, Outdoor, School, Home, Pure Cotton, Washed, Ripped, Long Sleeve, Drop Shoulder, Hooded, Regular, Loose, Spring, Autumn, Winter
Print Size: 40*52cm
Notes: Each piece is handcrafted, ensuring its uniqueness. Minor variations from website images are natural and highlight its artisanal quality.
| S | M | L | XL | 2XL | |
| Length | 64 | 66 | 68 | 70 | 72 |
| Shoulder | 67 | 69 | 71 | 73 | 75 |
| Chest | 61 | 63 | 65 | 67 | 69 |
| Sleeve length | 57 | 58 | 59 | 60 | 61 |
Everything you build begins within.
The Mindset Zip Hoodie represents one of the simplest ideas behind Intellectual Property: before something can be created in the world, it has to exist in the mind.
The understated front carries the IP mark, while the back is anchored by our brain insignia—a symbol of thought, curiosity, imagination, and the extraordinary capacity of the human intellect. Stripped of words and unnecessary explanation, the graphic makes the mind itself the statement.
But a powerful mind isn't simply something you're born with. It is something you cultivate. What you read. What you question. What you practice. What you create. What you choose to pursue. Over time, those things shape not only what you know, but who you become.
Constructed from heavyweight 420 GSM 100% cotton, the Mindset Zip Hoodie features a substantial feel, relaxed drop shoulders, full-zip construction, and a washed, sun-faded finish that gives every piece a naturally lived-in character. Hand-frayed distressing throughout the garment reinforces that character, meaning subtle variations make each hoodie slightly its own.
The earthy brown body is contrasted by the warm gold brain graphic across the back—a deliberate meeting of something ancient and something distinctly human: growth and thought.
Cultivate your mind.
The rest will follow.
Gender: Unisex
Fabric: 100% cotton
Fabric Weight: 12.4 oz/yd² (420 g/m²)
Fabric Thickness: Thick
Care Instructions: Machine wash at 30°C (gentle cycle); Do not bleach; Tumble dry low; Iron at low temperature, avoid ironing on print; Do not dry clean
Features: Basics, Casual, Street, Vintage, Daily Casual, Outdoor, School, Home, Pure Cotton, Washed, Ripped, Long Sleeve, Drop Shoulder, Hooded, Regular, Loose, Spring, Autumn, Winter
Print Size: 40*52cm
Notes: Each piece is handcrafted, ensuring its uniqueness. Minor variations from website images are natural and highlight its artisanal quality.
| S | M | L | XL | 2XL | |
| Length | 64 | 66 | 68 | 70 | 72 |
| Shoulder | 67 | 69 | 71 | 73 | 75 |
| Chest | 61 | 63 | 65 | 67 | 69 |
| Sleeve length | 57 | 58 | 59 | 60 | 61 |