You think focus is saying yes.
No. Focus is about saying no.
The Focus Layered Tee is built around one of the central ideas of the Intellectual Property philosophy: attention is finite, and where you choose to place it matters.
The back features Curio seated in the middle of a world filled with movement, work, creativity, and distraction—yet his attention remains on the page in front of him. Inspired by the Focus series, the illustration serves as a reminder that real focus isn't simply choosing what deserves your attention. It's having the discipline to ignore what doesn't.
Constructed from 270 GSM 100% cotton, the tee has a substantial, moderate-weight feel with a relaxed silhouette and drop shoulders. Contrasting layered sleeves create the look of a short-sleeve tee worn over a long-sleeve shirt, while the washed finish, subtle distressing, and imperfections throughout give each piece a worn-in character.
A clean IP / Intellectual Property mark keeps the front understated, allowing the monochromatic Focus artwork on the back to carry the message.
Made for the days when everything is competing for your attention.
Think. Create. Build. Repeat.
But first—
Focus.
Item Number: UT0230
Gender: Unisex
Fabric: 100% cotton
Fabric Weight: 8.0 oz/yd² (270 g/m²)
Fabric Thickness: Moderate
Care Instructions: Machine wash at 30°C (gentle cycle); Do not bleach; Tumble dry low; Iron at low temperature, avoid ironing on print; Do not dry clean
Features: Basics, Casual, Preppy, Sporty, Street, Daily Casual, Outdoor, School, Sport, Office, Pure Cotton, Ripped, Washed, Long Sleeve, Drop Shoulder, Round Neck / O-Neck, Regular, Loose, Spring
Print Size: 40*52cm
Notes: Minor batch differences can occur during blank garment production due to variations in fabric, dye and processing. This is common in apparel manufacturing, and we work hard to keep every item consistent.
| S | M | L | XL | 2XL | |
| Length | 66 | 68.5 | 71 | 73.5 | 76 |
| Shoulder | 52 | 54 | 56 | 58 | 60 |
| Chest | 57 | 59.5 | 62 | 64.5 | 67 |
| Sleeve length | 60 | 61.5 | 63 | 64 | 65 |
You think focus is saying yes.
No. Focus is about saying no.
The Focus Layered Tee is built around one of the central ideas of the Intellectual Property philosophy: attention is finite, and where you choose to place it matters.
The back features Curio seated in the middle of a world filled with movement, work, creativity, and distraction—yet his attention remains on the page in front of him. Inspired by the Focus series, the illustration serves as a reminder that real focus isn't simply choosing what deserves your attention. It's having the discipline to ignore what doesn't.
Constructed from 270 GSM 100% cotton, the tee has a substantial, moderate-weight feel with a relaxed silhouette and drop shoulders. Contrasting layered sleeves create the look of a short-sleeve tee worn over a long-sleeve shirt, while the washed finish, subtle distressing, and imperfections throughout give each piece a worn-in character.
A clean IP / Intellectual Property mark keeps the front understated, allowing the monochromatic Focus artwork on the back to carry the message.
Made for the days when everything is competing for your attention.
Think. Create. Build. Repeat.
But first—
Focus.
Item Number: UT0230
Gender: Unisex
Fabric: 100% cotton
Fabric Weight: 8.0 oz/yd² (270 g/m²)
Fabric Thickness: Moderate
Care Instructions: Machine wash at 30°C (gentle cycle); Do not bleach; Tumble dry low; Iron at low temperature, avoid ironing on print; Do not dry clean
Features: Basics, Casual, Preppy, Sporty, Street, Daily Casual, Outdoor, School, Sport, Office, Pure Cotton, Ripped, Washed, Long Sleeve, Drop Shoulder, Round Neck / O-Neck, Regular, Loose, Spring
Print Size: 40*52cm
Notes: Minor batch differences can occur during blank garment production due to variations in fabric, dye and processing. This is common in apparel manufacturing, and we work hard to keep every item consistent.
| S | M | L | XL | 2XL | |
| Length | 66 | 68.5 | 71 | 73.5 | 76 |
| Shoulder | 52 | 54 | 56 | 58 | 60 |
| Chest | 57 | 59.5 | 62 | 64.5 | 67 |
| Sleeve length | 60 | 61.5 | 63 | 64 | 65 |